Skip to main
University of Phoenix Professional Development Home Link
man looking at a laptop

Career-focused courses built for you

Grow your career and prepare for certification testing with single courses and multi-course professional development tracks.

Digital Marketing Track
  • Social marketing tactics
  • Inbound marketing strategy
Social Media Marketing Track
  • Strategies for paid social media
  • Social media marketing campaigns
Web and Search Engine Marketing Track
  • Effective content marketing strategies
  • Website measurement and analysis
Google Ads
  • Advertising campaigns
  • Google Display and Google Search
Google Analytics
  • Data collection and analysis
  • Segmentation and remarketing techniques
Inbound Marketing
  • Lead generation
  • Content marketing
Introduction to Search Engine Optimization
  • Web page optimization
  • Keyword analysis and application
Paid Social Media Marketing
  • Managing paid social media campaigns
  • Budgeting and measuring campaigns
Social Media Marketing Essentials
  • Social media platforms
  • Marketing plans

Compare courses and tracks

Flexible options

A track is a collection of professional development courses that helps prepare you to test for at least one industry certification exam. A professional development course covers one subject and an average of 4 job-ready skills. Courses and tracks are aligned to in-demand skills in high-growth fields. They are 100% online, self-paced, self-led, and not for college credit. Try risk free for 7 days with a money-back guarantee.

Courses included12-6
Job-ready skills48-24
Prep for industry certification exams0-11-4
Time to complete30 Hrs.60-180 Hrs.
Format100% Online100% Online

New courses
coming soon!

Be the first to know when new courses launch. Sign up for new course announcements, special offers, tips, and more!

Contact Information

By submitting your information above, you agree to receive marketing emails from University of Phoenix and you acknowledge its Privacy Policy.

Was this page helpful?